Münchner Modepreis 2022 - Munich Fashion Award 2022

Helena El Malek, Theresa Petz and Andrea Reiter are the winners of the Munich Fashion Awards 2022.

Helena El Malek wins the Münchner Modepreis 2022

Münchner Modepreis 2022 - von links: Jurymitglied Doris Hartwich, Model, Helena El Malek, Kurt Kapp (Ltg. Wirtschaftsförderung, LHM)
Michael Nagy, LHM
From left: Doris Hartwich (Member of the jury), model, Helena El Malek, Kurt Kapp (head of the Munich department of economic development)

(10 March, 2022) The winners of the 2022 Münchner Modepreis and the Publikumspreis have been announced: Helena El Malek won the top award, which includes prize money of 10,000 euros, for her collection “Gedächtnis des Wassers” (“Memory of Water”).

Theresa Petz, for her collection “Rucke di gu”, and Andrea Reiter, for “hold”, were jointly awarded second place and 5,000 euros each. The jury combined the prize money for second and third place and divided it equally between the pair.

Theresa Petz also won the Publikumspreis, voted for by the public, for her upcycling outfit “Die böse Stiefschwester” (“The Evil Stepsister”).

Presentation for the Munich Fashion Awards 2022

Video showing nominés and their collections, March 9th 2022; 3:58 min

Awards ceremony

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Exclusive presentation

Mayor Katrin Habenschaden opened the awards ceremony, which this year, due to the coronavirus pandemic, took place on a small scale at the Goldberg Studios. Kurt Kapp presented the awards on behalf of the Department of Labor and Economic Development.

Eight graduates of the fashion- and design-focused institutions Akademie Mode & Design and the Deutsche Meisterschule für Mode/Designschule München presented their collections in advance.

An independent, expert jury met for several hours on the morning of the ceremony and selected winners on the basis of criteria such as underlying concept, use of materials, cut design, sustainability, and commercial potential.

The expert jury consisted of Doris Hartwich, owner of the HARTWICH label, Nadia Tschenett, PR Manager of Allude, Annette Röckl, Managing Director of ROECKL Handschuhe & Accessoires, Mirjam Smend, CEO of GREENSTYLE munich, and Adrian Runhof, Managing Director of Talbot Runhof.

Publikumspreis for sustainability

Preisträgerin Theresa Petz mit Model (links) - Publikumspreis Münchner Modepreis 2022
Michael Nagy, LHM
Theresa Petz (right) with model wearing her upcycling outfit "Die böse Stiefschwester” (“The Evil Stepsister”).

To raise awareness of the awards, interested members of the public were again invited to vote. For this purpose, the 2022 nominees were given an additional task of creating an “upcycling collection outfit” made of, for example, residual material, old clothes, and returns.

Theresa Petz won this year’s online voting on muenchen.de for her upcycling outfit “Die böse Stiefschwester”. She thus won two of the highly coveted awards, receiving an additional 2,000 euros in prize money and the Publikumspreis.

Winning collections 2022

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